The Portsmouth Group brings together decades of expertise in business-to-business marketing communications, specifically in the technology, telecommunications, logistics, retail, and financial services sectors.

Business-to-Consumer Results
The Middle East and North Africa markets, particularly the GCC, have become highly ‘aspirational,’ attracting the world’s leading multinational corporations and creating an expectation of world-class service on the part of regional consumers. At the same time, billions of dollars are being invested to grow the region’s hospitality, retail, and tourism infrastructure.

The Portsmouth Group combines a thorough understanding of this changing business landscape with an in-depth understanding of the Middle East’s high-end market and the media outlets that cover it.

Through strategic communications, our specialists help shape and manage perceptions among customers, potential customers, shareholders, relevant authorities and other stakeholders.

Specifically, The Portsmouth Group represents a number of organizations in the hospitality, healthcare, automotive, arts and culture, luxury goods and consumer electronics sectors.

Services That Exceed Expectations
The fundamentals of The Portsmouth Group’s approach include a clear understanding of our clients’ business objectives, and the creation and execution of both short-term and long-term communications plans. Our native understanding of the Middle East market, its media landscape, and the industry sectors operating in the region enables The Portsmouth Group to act as a strategic counsellor as well as a communications adviser to our clients.

Our capabilities include:

• providing sophisticated public relations analysis and counsel
• drafting and distributing world-class communications material
• creating and maintaining crisis communication plans
• developing events that create demand and drive interest in client offerings
• designing media training opportunities that result in confident, prepared spokespeople
• creating and sustaining brand management plans for print, television and radio exposure
• outlining thought leadership platforms for clients to ‘own’ specific market segments

In a highly competitive industry, The Portsmouth Group retains several distinct competitive advantages, including an emphasis on industry verticals that results in clients receiving account management from professionals with marketing experience in their specific industries, and firsthand writing expertise for both business and lifestyle readerships. This approach enables The Portsmouth Group team to make complex issues more easily understood by journalists and a wider business audience.